Tom Sesler
I build what I wish existed, then ship it.
Every project here started with a real problem I experienced firsthand — as a DoorDash driver, a beer merchandiser, or someone who couldn't find the right tool. I designed and built each one from scratch.
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WORK
MERCHANDISING SYSTEM
Bloomberg Terminal-inspired mobile app for beer merchandisers. Real-time POS data, auto-orders, shrinkage detection.
FIRSTDAY.LIFE
AI-powered goal tracker with iterative weekly sprints. Designed, built, and shipped as a live product.
DOORDASH DASHER APP UX CRITIQUE
Heuristic evaluation of the Dasher app drawn from 1,000+ deliveries on the platform, with five redesign proposals.
AUTO-PRESENTER
Desktop app that watches my slides and my script at the same time. Voice tracking advances the slide as I speak. Built because I hated switching between Keynote and a teleprompter while recording pitch videos.
Up next
YOUR
PROBLEM.
CLIENT SITES
Sites I designed, built, and host for working businesses.
ANDY'S PUB
Bar & grill — Erie, PA
Live site for a neighborhood pub. Menus, hours, and event listings — designed, built, and hosted as part of a recurring engagement.
Visit site
BULLFROG
Bar — Erie, PA
Live site for a long-running Erie bar. Photography-forward landing, simple menu and contact, kept fast and editable.
Visit siteIN PROGRESS
Live demos I'm actively building for prospective clients. Open to feedback.
1000 BEERS
Bar — Erie, PA
Catalog-driven beer bar pitch. 1,000+ bottles modeled as a browsable inventory, not a static menu.
View liveERIE CARBONIC
Wholesale CO₂ supplier — Erie, PA
3D hero modeling industrial CO₂ tanks. B2B-first, designed for distributors who place orders by phone.
View liveSEA CAVE
Saltwater aquarium store — Erie, PA
Live underwater r3f scene. Captive-bred coral and saltwater livestock, browsable inventory, in-store pickup.
View liveGUITAR PLAYER
Personal tool — practice companion
Still a bit of a mess and on the backburner right now — definitely coming back to it.
PausedKIND WORDS
“Tom under-promises and over-delivers.”
“He listens, then executes.”
“Exactly the kind of driven, analytical thinker any team would be lucky to have.”
Scott Berube
Principal Lecturer of Accounting, UNH
“Strategic thinking with collaboration — he made others better.”
Nikhil Awasty
Assistant Professor, UNH
“Confident in Tom’s bright future — highly recommend.”
Russell Miles
Operations / Supply Chain, UNH
Got something interesting?
GET IN TOUCH
I'm always up for a good problem to solve. Send me what you're working on.
tom@straydesign.co