// product designer

HI, I'M TOM.

I build what I wish existed, then ship it.

Every project below started as a problem from my own life. I hit them driving for DoorDash, stocking beer coolers as a merchandiser, and recording pitch videos. I designed and built each one from scratch.

// case studies & shipped work

WORK

MIDDLEMAN dashboard — risk overview and quick actions

// project

MERCHANDISING SYSTEM

Bloomberg Terminal-inspired mobile app for beer merchandisers. Real-time POS data, auto-orders, shrinkage detection.

Live prototypeDesign system
FirstDay.Life app screenshot

// project

FIRSTDAY.LIFE

AI-powered goal tracker with iterative weekly sprints. Designed, built, and shipped as a live product.

Shipped productAI planning
Try it live
DoorDash Dasher app screenshot

// case study

DOORDASH DASHER APP UX CRITIQUE

Heuristic evaluation of the Dasher app drawn from 1,000+ deliveries on the platform, with five redesign proposals.

Heuristic evaluation5 redesign concepts
Auto-Presenter setup panel — load slides, script, voice-driven advance

// personal tool

AUTO-PRESENTER

Desktop app that watches my slides and my script at the same time. Voice tracking advances the slide as I speak. Built because I hated switching between Keynote and a teleprompter while recording pitch videos.

Electron + ClaudeOpen source
View on GitHub

// the person behind it

ABOUT

Tom Sesler

I found design the way most people find their best ideas: frustrated enough to build something better. I drove for DoorDash, stocked shelves as a beer merchandiser, and kept hitting problems nobody was solving. So I started solving them myself.

That turned into a freelance studio. Three local businesses now run on sites I designed and built, including an aquarium shop that's been open fifty years.

I learned design in Figma before any of the AI tools existed, so I still believe in the early wireframing that only happens when you don't have the answers yet. But it's cheaper than ever to feel a finished design before committing to a direction. I use both.

// pull one off the shelf

BOOKSHELF

The Art of Innovation
Creative Confidence
Articulating Design Decisions
The Science of Scaling
Creative Selection
Indistractable
Hooked
How to Win Friends & Influence People
The Power of When
48 Laws of Power
The Dichotomy of Leadership
Start with Why
Steal Like an Artist
Storyworthy
The Ten Faces of Innovation
Influence
The 5 AM Club
Deep Work
Building a StoryBrand
Can't Hurt Me
The Practice
The Goal
Atomic Habits
How to Talk to Anyone
The Intelligent Investor
The Hero and the Outlaw
Laws of UX
Emotional Design
Sprint
Inspired
Delivering Happiness
American Icon

SUGGEST A BOOK

Think I should read something? Drop it here — it's anonymous.

// clients & professors, verbatim

KIND WORDS

Tom under-promises and over-delivers.

He listens, then executes.

Exactly the kind of driven, analytical thinker any team would be lucky to have.

SB

Scott Berube

Principal Lecturer of Accounting, UNH

Strategic thinking with collaboration — he made others better.

NA

Nikhil Awasty

Assistant Professor, UNH

Confident in Tom’s bright future — highly recommend.

RM

Russell Miles

Operations / Supply Chain, UNH

// got something interesting?

GET IN TOUCH

I'm always up for a good problem to solve. Send me what you're working on.