Bullfrog Bar
A show calendar for a live-music bar
Bullfrog is upstairs at Andy's on Peach Street, a room with a stage, a dance floor and a band every Friday. The question the room gets asked is who is playing, so the next act runs the home page and a date that has passed drops off on its own.
bullfrogbarerie.com
Up next
The next act sits at the top of the home page, ahead of the room, the kitchen and everything else. Every field a person needs is on the card.
Next-show card
One card over the hero photograph: the act, the night, the set time, the genre, no cover, a write-up and two buttons.
Date line
One line carries the weekday, the date and when the band starts and stops. Nobody has to call to ask.
Two buttons
One button counts the shows still to come. The other dials the bar, because a Friday table is a phone call.
The next act, on the hero
Day, date, set time
Two ways off the card
Calendar
Every show lives on one page, in the order it happens. A date that has passed drops off, so the page cannot go stale on its own.
Month heading
The heading carries the month it is now, so the page dates itself without anybody typing a word.
Show row
The date block, the band, a write-up, the genre, the admission, the set time, a link out and the number to call.
Chips and the band link
The genre and the admission are chips, and the link with them opens the band's own page.
Headed with the month
One row per show
Genre, admission, the band's page
Room
The events page describes the room under the show list. A paragraph on what the space gives a band, then a grid of what it has on hand.
Paragraph for the act
Dance floor, laser screen and acoustics, written for the act reading the page as much as for the crowd.
Amenities list
Bar, TVs, the laser screen, pool tables, kitchen, parking, darts, event space and WiFi. No paragraph to read.
Venue card
The about page gives it a card that says live music venue, dance floor, laser screen, full bar, no cover.
What a band is walking into
What the room has
Named a music venue
Booking
A table for a Friday show is a phone call. The events page says so, and puts the number next to it.
Call panel
A panel at the foot of the events page says tables fill up fast, with the number to call and Facebook under it.
Room as a bookable space
The parties page lists this room as bookable, with what is already rigged in it and how many it holds.
Live music as an add-on
The parties page lists live entertainment as something you add to a private booking.
Call ahead for a Friday
Stage, PA, dance floor
Music on a private night too
Impact
The calendar is edited by the bar. Adding a Friday updates the home page, the events page and the button that counts them.
415
Arrivals from search, July and August
1
Entry for a show, three places it lands
2
Bars on one build, this one restyled green
Arrivals read from Search Console across full months, July–August 2026.
Learnings
Put the act first
The question on a Friday is who is playing. Everything else on the home page moved down to answer it.
Let past dates drop off
Past dates drop off on their own, so nobody has to remember to clear the list.
Same layout, restyled
The layout came straight from Andy's. Typeface, palette and corner radius carried the whole brand change.
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